Google knocks Apple off the top spot to become the world’s most valuable brand

Apple is now the second most valuable brand at $228bn despite an 8% drop in brand value compared to 2015. The fall is in stark contrast to last year when the iPhone maker’s value grew a staggering 67%, adding nearly $100bn to its worth.
There is now a value difference of just 0.3% between the two companies, the closest margin since the study began.
It’s no surprise that Google and Apple continue to fight it out for the top spot given technology is