Google is ‘confident’ it can win back advertiser trust after brand safety scandal

Following revelations last year that brands’ ads were appearing next to extremist content on YouTube, Google has laid out its plans to make digital advertising more “transparent, trustworthy and valuable” to advertisers.
Speaking at a press conference during Advertising Week Europe on Wednesday (21 March), Google’s senior vice president of advertising and commerce, Sridhar Ramaswamy, said Google is making “very strong progress” with brand and platform safety,