14-09-2016 13:00 via marketingweek.com

Google insists it will not be working with AdBlock Plus to sell ads

Google has categorically stated it will not be working with AdBlock Plus to sell advertising on its new ad network. Instead it will focus instead on working with the industry on standards that it hopes will fix the “disconnect” between consumers and advertisers that has led to ad blocking in the first place.
AdBlock Plus yesterday (13 September) said it was launching its own ad network, dubbed the ‘Acceptable Ads Platform’, that would sell advertising from suppliers such
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