Google has the most scope for future growth but Apple tops the latest FutureBrand ranking

Using digital platforms to deliver a seamless, consistent and innovative experience for consumers is key to setting up businesses for future growth, according to the 2016 FutureBrand Index, shown exclusively to Marketing Week.
Google emerges as the most future-orientated brand, with 89% of the 3,000 respondents interviewed across 17 countries agreeing the company will drive innovation forward over the next three years. And it would have topped the FutureBrand ranking, with 50% of respondents str