Google: GDPR is well intentioned but it will be a bumpy road to compliance

Google’s EMEA boss Matt Brittin has said that while he thinks the new General Data Protection Regulations (GDPR) are “well-intentioned”, it will be a bumpy road to compliance.
Speaking at a press briefing at Cannes Lion yesterday (20 June), Brittin called out how late much of the detail of the regulations had come through. He pointed to the fact that the IAB standards were released just a month before GDPR came into force.
“It’s very well intentioned, but a lot of t