Google, Facebook and John Lewis on why brands will lose if they are not ‘mobile first’

The rise and rise of video
Kicking off the conference, Google’s director of media sales and strategy for EMEA David Benson talked up the importance of sight, sound and motion in driving an emotional response.
Currently, he claimed that 70% of the internet was “eaten up” by video. And by 2020 he predicted this would rise to 90%.
“You need to be on mobile. You can’t just avoid it because you don’t get it [as a marketer],” Benson told delegates. “Ads