Google dips after reporting an earnings miss (GOOGL, GOOG)

Shares of Alphabet's Google dropped 4% on Thursday after it reported quarterly earnings that missed Wall Street's estimates.
Google reported revenue of $25.9 billion, below Wall Street's estimates of $26.23 billion.
It reported non-adjusted earnings of $9.70 per share, compared to analysts' estimates of $10.04 per share.
Its traffic acquisition costs, a concern for Wall Street observers, was $6.45 billion, up from $4.85 billion a year ago.
The company also announced that John Hennessy was appoin