Google claims its third-party verification is ‘best in class’ as it launches new ad features

Google has launched two new ad features in a bid to give its advertisers more clarity on whether their campaigns are resonating with consumers.
The ‘Unique Reach’ feature in AdWords will allow advertisers to see the number of unique users and average impressions-per-user across devices, screens and platforms.
It is also adding an option that allows advertisers to understand in real-time whether their ads are holding the attention of their audience and the ones most likely to make an