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BMW and Halfords ads banned by ASA for promoting dangerous driving
BMW and Halfords have had their ads banned by the Advertising Standards Authority (ASA) for promoting dangerous driving, however, Audi, who produced a similar ad, did not.
BMW’s TV ad for its xDrive all-wheel drive system first appeared on 5 November last year and showed cars driving in various weather conditions and terrain. ASA received a single complaint about the advert from a viewer who suggested it condoned dangerous