20-03-2017 15:38 via marketingweek.com

Google apologises and promises to accelerate review after ad controversy

Google will focus on improving its policies, simplifying controls for advertisers and beefing up its enforcement as it accelerates its review into brand safety concerns.
Speaking today (20 March) at Advertising Week Europe, president of Google EMEA Matt Brittin said the search giant wants to “raise the bar” for safe advertising by improving three key aspects of the service.
“Within YouTube and the Google display network we need to consider, what do we categorise as being safe f
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