07-11-2017 15:18 via marketingweek.com

Google admits VR is still far too much of an ‘isolating’ experience

With disappointing sales of much-hyped devices such as Oculus Rift, it’s fair to say virtual reality (VR) hasn’t quite taken off in 2017 like some had predicted. But this hasn’t stopped Google from investing in the technology.
It recently launched its second DayDream VR headset, which is activated after a user plugs in their Android smartphone. It hopes the device’s lower price (it costs around $99) and use of existing smartphone technology will resonate more with the mas
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