GoCompare hires Zoe Harris as new CMO

GoCompare Group has appointed Zoe Harris as CMO, making her responsible for the development and delivery of the marketing strategy at its brands, which include GoCompare and MyVoucherCodes.
Harris replaces Richard Harris, who had been in the role since late 2016 and helped the company during its demerger from its owner in November that year, when it became an independent company listed on the London Stock Market. GoCompare’s marketing is famous for its mascot, Gio Compario, the opera singe