09-09-2019 08:45 via marketingweek.com

Glossier, Compare the Market, Homebase: Everything that matters this morning

Glossier moves into TV with biggest ever marketing push
Direct to consumer beauty giant Glossier has revealed its biggest campaign to date which champions ‘real people’ and features a community of individuals who are connected to the brand in some way.
Titled ‘Feeling Like Glossier’, this is the brand’s most comprehensive campaign which focuses on digital platforms and social media but will also appear in out of home and on broadcast television for the first time.
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