Global hopes to offer scale and simplicity with move into outdoor

Last month, Global surprised the advertising industry with the double acquisition of Primesight and Outdoor Plus. Then, late into the afternoon on Friday (12 October), it bought Exterion Media, the out-of-home business that has the contract with Transport for London for the underground and bus network.
The deals give Global close to a 35% share of the UK outdoor advertising sector, making it a serious player in the out-of-home space and a genuine rival to the UK’s largest OOH adverti