‘Give marketers flexibility and you’ll see a productivity boost’

Marketing leaders need to focus on flexibility and understanding the different needs of individual workers, not try to increase working hours, if they want happier workers and a boost to productivity.
Productivity is a measure of how much value the economy gets from each hour of work. And in the UK it is lagging. It has barely grown since the financial crisis and is now 35% behind Germany and 30% behind the US. There are two ways to improve it; use better machinery or increase the speed and qual