Giffgaff: Online ads don’t make a brand famous

Giffgaff believes TV advertising has been key to building its brand awareness but admits it still has a “big fuck-off mountain” to climb to compete with its big spending rivals.
In an unsurprising nod to the power of TV’s effectiveness at the inaugural Big TV Fest on Thursday (8th February) – hosted by ITV, Channel 4, Sky and Thinkbox – Giffgaff’s head of advertising said she was naive to think the mobile operator could achieve the brand awareness it has now t