Get attribution right to make the most of programmatic

Marius SmythManaging directorProgrammatic advertising: it is easy to forget just how new it really is. The earliest seeds of this industry were planted less than a decade ago and, in recent years, mainstream businesses and media have been the primary adopters. As in all industries driven by disruptive technology, programmatic advertising has changed quickly, bringing with it many challenges, such as how to keep up with the speed of cross-device and cross-platform growth, and how to effectively