Gender stereotypes, Brexit concerns, client-agency relationships: 5 killer stats to start your week

1. Children exposed to fewer age-restricted TV ads
Children’s exposure to TV ads for alcohol, gambling and food and soft drink products high in fat, salt or sugar (HFSS) is declining.
Data from 2017 indicates children see an average of 161.2 TV ads per week, of which: one is for an alcohol product; 2.8 are for gambling products; and 9.6 are for HFSS products. That means alcohol ads make up just 0.6% of all TV ads children saw in 2017, while HFSS ads make up 6%.
Children’s exposure t