Gen X, Y and Z agree traditional ads are better than digital

A lot has been made about the gap between how millennials and their elders perceive advertising. However, according to new data from Kantar Millward Brown, there are more similarities than you might expect.
Having surveyed 23,000 consumers across 39 different countries, the research monitored advertising perceptions among Generation X; the baby boomers born between the early 1960s to late 1970s, Generation Y; people born in the 1980s and 1990s, Generation Z, people born 2000 onwards. And when a