GDPR three months on: Most consumers feel no better off

It’s now three months since the General Data Protection Regulation (GDPR) came into effect and while consumers feel they have a better understanding of how companies are using their data most have seen no change to the overall experience they have with brands, according to new research commissioned by Marketing Week.
The survey of more than 1,000 consumers, which was conducted by Toluna, shows 57% of people feel they have a better understanding of how companies are using their personal da