GDPR isn’t the only new data law marketers need to get their head around

Right now, GDPR is hot. There are just four-and-a-bit months to go and panic is setting in as many start to realise the implications of the new systems they should have been working on for the last two years.
But today’s intense focus on GDPR is potentially overshadowing another, perhaps equally important, debate bubbling up in Brussels. One that could have just as much of an impact on marketers: ePrivacy.
The current ePrivacy directive, which came into force in 2012, is responsible for al