GDPR, inflation, retail sales: 5 killer stats to start your week

1. Consumers still don’t understand how brands use their data
With GDPR now in effect, 48% of consumers still don’t understand where and how organisations use their personal data, up from 31% when the research was last conducted two years ago.
Just 7% feel they have a good understanding of how companies use their data, with 45% saying they “somewhat understand”. But less than a fifth (18%) believe businesses treat people’s personal data in an honest and transparent