Gap and Abercrombie are trapped in retail's nightmarish cycle

Gap and Abercrombie & Fitch are trapped in a vicious cycle.
The brands can't stop resorting to one of retail's worst trends: rampant discounts.
A new report from Credit Suisse highlights this problem.
"The Gap and Abercrombie had the highest levels of discounting in our pricing check, as it appears both companies continue to rely on heavy promotional activity to drive consumer demand," the analysts write.
"Gap's out-the-door price was 31% lower than the full price, and Abercro