Game credits switch to community branding for upping its profitability

Since launching the ‘Gaming Arena’ – which provides an area for gamers to battle one another, using professional PC equipment – within its Trafford Centre store back in July, Game says the store’s total profits have risen by 10%.
Average weekly PC sales, an area where Game traditionally underperforms, also increased by 58% at the store, with 22.7% of its customers new to the Game brand and 24% subsequently signing up to its social media database.
Spe