21-02-2019 01:01 via marketingweek.com

GambleAware targets 2.4 million impulsive gamblers with campaign focused on regret

GambleAware is launching its first campaign that aims to reach a broader audience than problem gamblers with a campaign aimed at impulsive gamblers
Focused on the 2.4 million men aged between 16 and 34 that it has identified are at highest risk of a developing a gambling problem, the charity hopes its ‘Bet Regret’ campaign will tap into the sinking feeling that comes after placing a bet you immediately regret.
From betting while bored at work, while drunk or in the hunt to make
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