Galaxy aims to futureproof its brand with ‘step change’ in brand positioning

Galaxy is future proofing its brand with a “fresh, contemporary and modern” repositioning it hopes will appeal to a younger generation.
The iconic chocolate brand is ramping up innovations and launching a new TV campaign to communicate “a step change” for the brand. Gone are the sultry looks from women eating a square of chocolate; instead the aim is to show a more realistic portrayal of women.
Sarah Mellor, Galaxy’s brand director, tells Marketing Week: “We