From admin assistant to global marketer: SoundCloud’s DeJuan Wilson on his route to the top

Few can say they went from being a humble admin assistant to senior manager on one of the world’s best known brands, then to working for a global celebrity, all in 10 years. Yet that is precisely the career trajectory of DeJuan Wilson.
He only took his first role at Coca-Cola to pay the bills while he worked out what to do after university, but he stayed for a decade.
It’s not how marketers usually set out, but Wilson believes there are advantages to starting small in a big company.