Freeview on why Netflix and Amazon Prime are its ‘friends’

Freeview will launch its most “innovative and ambitious” advertising campaign to date this Saturday (1 October), with a series of real-time ads. The ‘short contextual films’ will provide commentary on whatever show the audience is watching, as Freeview makes use of its prior-access to scripts and storylines.
The real-time ads, which Freeview has worked on with Anomoly and hopes to launch 300 of by the end of the year, will comment on household favourites such as Coronatio