Four trends that will redefine media in 2017

1. Live streaming enters the mainstream
Brands have to date approached live video streaming as an experiment or PR stunt, rather than a core tactic within their marketing armoury. Expect that to change in 2017 as the live streaming services of all the big social networks grow their user base and the concept gains traction among consumers.
Facebook went in hard with a multimedia advertising campaign to promote its Facebook Live service at the end of last year, while its sister company Instagram