Four things marketers can learn from innovation in the travel sector

A combination of fierce competition and digital disruption has fostered an agile test-and-learn approach to travel marketing – with record-breaking results. From adopting a risk taking mentality to developing mobile first strategies, here are four things to learn from travel marketers.
Be mobile first
Being part of an industry that has experienced unprecedented levels of disruption over recent years, travel players have had to embrace digital transformation to remain competitive.
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