Four sales trends to watch this Christmas

What’s in store for the festive season in 2017? We know it will break all records for ecommerce and that it’s important to get plans for commerce marketing solidified early.The 2017 festive season will cap a year of retailer progress – making better use of their real-world footprints, refining merchandise focus, and embracing the power and potential of omnichannel.Omnichannel marketing drives both awareness and sales through hyper-personalised experiences, no matter where shop