Four actions marketers should take to be a better leader

While there are many styles of leadership there are some universal skills and ways of working that all marketers should consider.
Matt Barker, coaching and operations director at K2, who will be speaking at Marketing Week Live next month, outlines four ways marketers can improve their leadership, to get more from their team in the near term and set the business up for future growth.
Be crystal clear on goals
Leaders are often guilty of not spending enough time setting up projects  and outl