Formula 1: We are somewhere between a startup and a business turnaround

The Formula 1 fan zone in Shanghai.“We don’t want to be the best motorsport brand, we want to be the best entertainment brand on the planet,” states Formula 1’s managing director of commercial operations, Sean Bratches.
“We are myopically focused on serving the Formula 1 fan. We certainly want to pay close attention to the avid fan, but at the same time we’re trying to bring new fans into this sport and we think we have an opportunity to serve both.”
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