10-07-2017 08:55 via marketingweek.com

Formula 1, Vice, Jaguar Land Rover: Everything that matters this morning

F1 pens a deal with SnapchatFormula 1 fans will now be able to enjoy Grand Prix coverage via Snapchat.
Starting this Sunday with coverage of the 2017 Formula 1 Rolex British Grand Prix, races will be available via Our Stories on Snapchat’s curated editorial platform, Discover.
The deal with Snap Inc is Formula 1’s first commercial collaboration with a major mobile platform and is part of its strategy to develop its digital offering and attract a younger audience.
Frank Arthofer, hea
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