Ford is launching ‘cars with personality’ to change perceptions

In keeping with founder Henry Ford’s ethos of bringing products to the masses, car marque Ford’s future focus is on increasing accessibility to electric cars, autonomous vehicles and launching its shuttle services in European cities.
But while the brand has its sights firmly set on the future it is not complacent enough to ignore the present. While Ford’s ‘brand love’ is still strong, it does have something of a perception challenge, according to Richard Beard