FMCG giants test their pricing power

Having spent the past few years cutting prices to deal with weak consumer demand, the likes of Procter & Gamble (P&G), Unilever, Mondelēz and Nestlé are now their shifting strategy and upping prices, hoping improving economic conditions and a focus on innovation will convince shoppers their brands are worth the investment.
The focus on pricing was clear in consumer goods firms’ latest quarterly results. The talk was of how price rises were both necessary because of exte