Five trends that will reshape media in 2019

Ecommerce ads set to take off
Advertising that sits alongside and within search results and product listings on ecommerce sites is already well-established in China.
In fact, global ecommerce advertising is currently about as advanced as it was in China over a decade ago: in 2017, Amazon accounted for 0.8% of global advertising, the same proportion as China in 2009.
But it is starting to gain some global momentum, with Zenith predicting it will add around $100bn of new money into the global adv