15-01-2018 08:15 via marketingweek.com

Five trends that will change the media landscape in 2018

Streaming services will take more cues from traditional media
Streaming services are working hard to steal eyeballs from traditional broadcasters – and they seem to be succeeding. Netflix beat analysts’ expectations by adding 5.3 million new subscribers during the third quarter of 2017.
And it is planning on spending some serious money to continue that trajectory, with a content budget of roughly $8bn (£5.9bn) for 2018 – a major leap from the $2bn (£1.5bn) it spent
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