06-08-2019 15:37 via marketingweek.com

Five steps to make your marketing team more agile 

A recent study carried out by Kantar revealed that only 27% of marketers feel they have the right operating model to deliver. It is entirely understandable at a time when they face the challenge of doing more, with less, even faster.
How can they hope to meet this remit without a seismic shift, a total revolution in the way they work?
Everyone may be talking about agility but if you’re feeling left behind, you’re not the only one.
The reality is that not many companies are consistent
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