Five of the best programmatic ad campaigns

Making the most of a small budgetCharity Missing People made its outdoor advertising spend go further by shifting money from print to programmatic.
Through a partnership with the out-of-home industry, the charity is given £10m worth of advertising space each year to run appeals for missing children. Prior to using programmatic it was only able to advertise one appeal a week for a missing child across the whole UK.
Since investing in programmatic over print, the organisation is now able to