First Utility’s CMO on why it wants to become a tech company

Jill Dougan has been in her role as chief marketing officer at energy company First Utility for almost three months. From a financial services background, Dougan believes her role within the company is “a marketer’s dream” as it is both challenging and fast moving.
Dougan has entered the energy market at a volatile time. A damning report by Ofgem has shown what many brands undoubtedly already know; consumer trust is low. The report says that while profits rise, consum