First Utility’s CMO on how it plans to move from energy to tech

Jill Dougan has been in her role as chief marketing officer at energy company First Utility for roughly three months. Originally from a financial services background, Dougan believes that her role within the company is “a marketer’s dream” as it is both challenging and fast moving.
Dougan has entered the energy market at a volatile time. A damning report by Ofgem has shown what many brands undoubtedly already know; consumer trust is low. The report says that while profits