First Direct reclaims customer experience crown from Lush

First Direct has topped KPMG Nunwood’s 2016 UK Customer Experience Excellence ranking, reclaiming the title it lost to handmade cosmetics brand Lush in 2015.
The cosmetics company drops into third place behind retailer John Lewis in the top 100 list, which is based on 10,000 UK consumer brand opinions across a variety of metrics including personalisation, integrity and empathy.
READ MORE: Lush dethrones First Direct as the top brand for customer experience
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