Find your edge and diversify: What marketers can learn from gaming

Gaming might not seem like the obvious place for marketers to get inspiration, but there is a lot they can learn about diversifying their strategy across multiple platforms and “finding their edge” in a highly competitive marketplace.
Speaking at Web Summit last week, Gabriel Leydon, CEO and co-founder of US mobile gaming company Machine Zone said understanding what makes your brand different in the market can help in the daunting and complex real-time ad bidding