Financial Times marketing director: ‘Brands’ understanding of programmatic data is improving’

Marketing Week’s Get With The Programmatic conference returns to London on 21 September.Hosted in partnership with Econsultancy, the event will explore future programmatic trends, the technology steering these advances, and the brands showcasing them.
Sacha Bunatyan, global B2C marketing director at the Financial Times, is among the expert speakers who will be in attendance.
Ahead of Get With The Programmatic, we spoke to Sacha to get her views on how the FT uses programmatic and how the t