Financial strain rises for the UK’s poorest consumers

Eight years on from the global financial crash, most consumers remain in a ‘recession mindset’ and feel squeezed in their personal finances, new research conducted ahead of the EU Referendum suggests.
The study by communications agency BJL, seen exclusively by Marketing Week, finds that deal-seeking behaviour is entrenched as consumers look to brands for transparent, value-driven propositions, and following the Brexit vote this mindset is only set to continue.
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