Financial services brands ‘ignoring’ women in advertising

Banking brands are overlooking and failing to engage women in their advertising, and therefore missing out on a potential £133bn in investment, according to new research.
Kantar’s ‘Winning over Women’ study shows financial institutions are less likely to solicit a positive response among female viewers compared to men in their advertising. Brands are also failing to communicate important brand features such as ‘trustworthiness’, ‘dependability’ and