Fighting the war on plastic: The brands trying to break our plastic addiction

Plastic waste has risen up the agenda among government, consumers and brands over the past year, fuelled by the BBC’s Blue Planet II series that shone a spotlight on the damage plastic waste is doing to the environment.
Consumers’ perceptions of single-use plastics have shifted as a result. Some 44% of consumers say they have recently become more concerned about single-use plastics, according to a study by Kantar Worldpanel, while 70% plan to change their behaviour in some way