FIFA World Cup 2018: The Marketing Week blog

23 April – Mars Wrigley Confectionery launches ‘The Sweepstake’ to entice football fans
Mars Wrigley Confectionery UK is launching an on-pack promotion in the run up to the World Cup, offering consumers the chance to win millions of prizes, including products and cash, as part of its tie-up with the England football team
‘The Sweetstake’ will run across 11 brands, including Mars, Maltesers, Skittles and Starbursts. More than 100 million promotional packs w