09-04-2018 08:00 via marketingweek.com

FIFA, BA, House of Fraser: Everything that matters this morning

Investors prep $25bn global shake-up for FIFA
Japan’s SoftBank is one of a number of global investors looking to work with FIFA to expand the remit of international football as part of a $25bn plan, creating a wealth of new sponsorship opportunities.
The group, which also includes investors from China, Saudi Arabia, the US and the United Arab Emirates (UAE), according to the Financial Times, want to extend the Club World Cup tournament, which is currently played by seven top teams globally
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